Punch Cuts, The Modern Page, 1843 by Nick Shinn
Its proving difficult to to find any facts at all, either online or in the library relating to Victorian typography or advertisement containing facts about the techniques or popularity in design through out the century. So I have searched for a typographic timeline hoping this will give me the names of the typefaces used. Then for a second stage of research I will find some examples of the posters and discuss the design elements.
Type timeline segment from the 19th century:
These are some examples of the original design of Clarendon in the late 19th
This another example from a 1853 Newspaper demonstrating the trend of using multiple typefaces to grab peoples attention. The example again contains the commonly seen slab serifs used thought out the 19th century. However the newspaper has also used form of black which adds element of imperialism a gesture to a classic style reinforces ideas of British qualities. What I mean by this is though newspaper may be sold to the masses it aims at appealing to upper class and offering a sense of higher status for the general public, much like Ralph Loren selling a perfume in a supermarket, where they wouldn't sell a £150 jumper. This is done one to maximize profits but offers the general population a slice of the 'wealthy' lifestyle.
The printing technology:
Lithography is a mechanical planographic process (printing from a flat surface, or plane) Water absorbing slabs were cut and made smooth the design would then be drawn into them. Greasy ink would be applied to the design areas and the remaining are would be treated with gum arabic, the image would be transferred to paper pressed onto to the stone.
Mezzotint methods made printing images and text easier and with equal quality.
Powered lithograph machines were introduced in 1851, this is when metal plates started to emerge and replace limestone slabs.
The first half of 19th century saw the boom in advertising typefaces inspired styles used by sign writers, British foundries led the way creating new types, this lead to positive use and massive amounts of competition. The designs of the posters can be seen as over crowded.
Though metal type available the first type-casting machine didn't exist until 1838 before this it was created using a ladle into a mould.
The Victorian age saw inks starting to be created through chemical combinations, where as before they had been produced from organic resources.
The paper came from a French patented in 1799 the machine was used from 1803. In1850 Friedrich Keller created a machine that produced paper from pulp, however it wasn't of good quality. 1853 Hugh Burgess developed the production of paper from pulp by using chemicals to digest the paper, different chemicals improved this technology through out the century.
After researching this time period in history type where it was applied to the massive boom in advertising I will create a postcard, that features some of the design elements such as the mixture of typefaces, sizes and graphics seen in the Victorian designs. I have an idea how I can incorporate these classic features but also adding my own style to the piece. I have tried to explore this period though there wasn't any easy information I have tried to put together some information about the typefaces used in the period and show some examples of where and how they were used, to give an understanding of the development in typographic applications to produce effective advertisement on a mass scale.